Advertisements (Constructing)
Time 1.4 hrs

Difficulty Beginner
Prerequisites Language Texts: Introduction
Departments English
Authors Jon Rees
Groupings Individual
Pairs
Threes
Fours
Fives
Minimum Year Group None

Blurb

"To Sell is Human"- Daniel Pink. We need to be persuasive in so many spheres of our life. Maybe we want to get extra pocket money, to stay out a bit later on the weekend, or ask for an extension on homework? If we have a a product or idea that we want people to buy, we need to be able to tell them why it will be worth their time/money.

License

This work is shared under the following license: Creative Commons BY-SA-NC

Outline

Resources
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Teacher Reflection
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25 mins
The Science of Persuasion
Animated Tutorial

Watch: The "How to Sell A Product - Sell Anything to Anyone with The 4 P's Method" video.

How to Sell A Product - Sell Anything to Anyone with The 4 P's Method

Task: Use the Photo Booth video recording app. on your Mac to record a one minute explanation of Promise, Picture, Proof, Pitch.


Additional: (More difficult but explains some of the psychology behind persuasion.)

In this video, Dr. Robert Cialdini breaks down the science of persuasion into 6 key ideas. 

1. Reciprocity

2. Scarcity

3. Authority

4. Consistency

5. Liking

6. Consensus 

(Use a dictionary/thesaurus to check the meanings of these words.)


Task: Use the Photo Booth video recording app. on your Mac to record a one minute explanation of at least three of these ideas. 

45 mins
Persuasive Techniques
Hugh Rank's Public Persuasion

Persuasive Techniques

  • Work through the ideas on the ppt. 
  • Choose one item/product/issue that you wish could be banished from the face of the earth….
  • NOW….
  • Your task is to sell this product to the members of your group using the persuasive techniques you have studied.
  • Aim for at least 150 words.
15 mins
Advertising Slogans
Top 10 Advertising Slogans

Every good brand has a powerful logo and a catchy slogan. Check out the Top 10 Advertising Slogans-- you'll certainly recognise some of your favourite brands there. 

Top 10 Advertising Slogans

Do some Google research and add 10 more of what you think are the best slogans to your Free Learning Google doc. 

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Unit Students

Emily
Shared on 17/01/2019
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