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Blurb
"To Sell is Human"- Daniel Pink. We need to be persuasive in so many spheres of our life. Maybe we want to get extra pocket money, to stay out a bit later on the weekend, or ask for an extension on homework? If we have a a product or idea that we want people to buy, we need to be able to tell them why it will be worth their time/money.
License
This work is shared under the following license: Creative Commons BY-SA-NC
Outline
| Resources What is needed to run this unit?
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Cross-Curricular Links Do not try and force this. What areas of other subjects might this reflect and/discuss language. For IB, links with ToK.
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| Teacher Reflection What was successful? What needs changing? Alternative Assessments and Lesson Ideas? What other Differentiation Ideas/Plans could be used?
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| Credits Any CC attribution, thanks, credit, etc.
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Watch: The "How to Sell A Product - Sell Anything to Anyone with The 4 P's Method" video.
How to Sell A Product - Sell Anything to Anyone with The 4 P's Method
Task: Use the Photo Booth video recording app. on your Mac to record a one minute explanation of Promise, Picture, Proof, Pitch.
Additional: (More difficult but explains some of the psychology behind persuasion.)
In this video, Dr. Robert Cialdini breaks down the science of persuasion into 6 key ideas.
1. Reciprocity
2. Scarcity
3. Authority
4. Consistency
5. Liking
6. Consensus
(Use a dictionary/thesaurus to check the meanings of these words.)
Task: Use the Photo Booth video recording app. on your Mac to record a one minute explanation of at least three of these ideas.
- Work through the ideas on the ppt.
- Choose one item/product/issue that you wish could be banished from the face of the earth….
- NOW….
- Your task is to sell this product to the members of your group using the persuasive techniques you have studied.
- Aim for at least 150 words.
Every good brand has a powerful logo and a catchy slogan. Check out the Top 10 Advertising Slogans-- you'll certainly recognise some of your favourite brands there.
Do some Google research and add 10 more of what you think are the best slogans to your Free Learning Google doc.
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Emily Shared on 17/01/2019 |
